Phone Numbers for Marketing (Everything You Need to Know)

Phone Numbers for Marketing (Everything You Need to Know)

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If you’re new to using phone numbers for marketing or aren’t sure what call tracking is, you’re in the right spot! Together, we’ll take a look at call tracking and the enormous value marketing phone numbers offer your business. Even if you already know a thing or two about phone numbers and call tracking, read on to learn new ways to maximize savings and increase profits with phone numbers for marketing.

How Do I Use Phone Numbers for Marketing?

Marketers and sales teams can use phone numbers in a few different ways, but the big one is call tracking.

So What is Call Tracking?

Call tracking uses unique phone numbers to connect every call that comes into your business to the exact source that drove it. Whether it’s a bus wrap using a static number or a phone number on a Facebook ad that employs dynamic Belgium Phone Number List  number insertion (DNI), call tracking shows you which callers came from exactly which ads and channels. With advanced call tracking, the phone number a visitor sees from one of these ads channels is instantly swapped for a “real” phone number that routes them to one of the business’ phones.

For example, someone who clicks on a LinkedIn ad will see a different phone number than someone who comes to your website through a Google search. This enables businesses to extract deeper insights into which marketing efforts are working best (and which are falling short).

 

 

Types of Phone Numbers Used in Marketing and Call Tracking

Despite the tremendous benefits of using phone numbers for marketing, lots of marketers have given up on them. To them, it’s all about email or paid marketing. And, often, it’s a lack of understanding of what call tracking is and how using different types of phone numbers can change your marketing ROI.



 

Types of Marketing Phone Numbers 

Phone numbers have come a long way since their first use in the late 1800s when this sequence of random digits was first assigned to replace subscriber Cell Phone Number Listing names for switchboard operators. In those early days, phone numbers consisted of only one or two numbers and maybe an alphabet letter thrown in here and there.

Today, there’s a huge variety of phone numbers. From numbers that spell out the name of your business, product, or service (vanity numbers) to traditional numbers with local area codes, there are many types and many ways to use these phone numbers for marketing.

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